A professional rebranding was carried out for Dr. Franklin, resulting in a more vibrant and approachable visual identity tailored for Instagram. The color palette was redesigned to balance professionalism with warmth, replacing predominantly gray tones with a more colorful and welcoming approach.

Blue was strategically incorporated to reinforce authority and credibility while maintaining a light and accessible communication style. This evolution made the profile more dynamic and inviting, fostering a stronger connection with the audience.

The new colors were carefully selected to create a lighter, more engaging communication, aligning the visual identity with Dr. Franklin’s essence and purpose.