Dalbem is a leading construction materials company based in Paulínia/SP, offering complete solutions for architects, builders, and contractors for over 25 years. Renowned for its personalized service and high-quality products, the company combines tradition and innovation with a hybrid service model that includes a physical store, e-commerce, and WhatsApp support.
Dalbem is a leading construction materials company based in Paulínia/SP, offering complete solutions for architects, builders, and contractors for over 25 years. Renowned for its personalized service and high-quality products, the company combines tradition and innovation with a hybrid service model that includes a physical store, e-commerce, and WhatsApp support.
The project
My collaboration with Dalbem involved developing a new visual identity (set to launch in 2025) and managing their social media, with the goal of strengthening the brand’s market presence and deepening its connection with the target audience.
Two key characteristics guided the color selection: Professionalism and Enthusiasm. Aligned with the brand’s values, we recognized the need to highlight Dalbem’s main differentiator—its high-quality customer service.
The choice of the Anton typeface for the logo reinforces the brand’s strong and impactful presence. Its bold, well-defined lines convey confidence, solidity, and professionalism—core qualities of Dalbem. This font establishes a modern identity while maintaining a serious and trustworthy appearance.
For the tagline, we chose the Oswald typeface for its strong synergy with Anton, ensuring visual harmony and consistency.
