Through its building systems monitoring solution, Greenole enables efficient and sustainable resource management by reducing waste and optimizing building operations. This approach not only contributes to smarter and more cost-effective buildings but also supports the transition to a Net Zero world, aligned with global sustainability goals and carbon emission reduction targets.
Through its building systems monitoring solution, Greenole enables efficient and sustainable resource management by reducing waste and optimizing building operations. This approach not only contributes to smarter and more cost-effective buildings but also supports the transition to a Net Zero world, aligned with global sustainability goals and carbon emission reduction targets.
The project
I worked as Marketing Leader at Greenole, a SaaS platform for building systems monitoring focused on sustainable technology. I led the creation and execution of strategies to strengthen the brand in Brazil, the USA, and Portugal.
My role combined strategic planning and hands-on execution. I developed impactful corporate presentations for business fairs and stakeholders, created PR materials, blog content, and social media posts in English to boost brand visibility, and planned digital campaigns, including customer success stories to support sales.
I also applied my design skills to produce social media assets, corporate videos, and various print and digital materials. Additionally, I supported internal communication initiatives, events, and endomarketing actions.
This experience enhanced my ability to manage B2B marketing in a fast-paced startup environment, always aligned with the company’s mission to make buildings smarter and contribute to a Net Zero world.
K-12 Campaign
K-12 represents the basic education sector in the U.S., where Greenole serves as an educational tool. The system transforms school buildings into living labs, allowing students to analyze real data on energy consumption, water use, and waste generation. The goal is to foster critical awareness of the school’s equivalent CO2 emissions.
Sustainability is a core pillar of Greenole. By integrating our technology into the K-12 curriculum, we not only enhance student learning but also promote a culture of environmental responsibility from an early age. Through hands-on engagement and problem-solving, Greenole is committed to shaping environmentally conscious leaders for the future.
